Imitation is the sincerest form of flattery, right?
Google recently changed their iconic logo, to a more simplistic, serif-free style, maybe to match its recent changes via Alphabet Inc, but many people are likening the new logo to other big tech companies's, such as Microsoft, Ebay and even Apple's original rainbow logo.
They all have a common theme of basic bright primary colours (incredibly similar palette's) and straightforward design. Some have even related Google's emblem to the large writing in children's books, stating that the new logo has been 'infantilised'.
So what message are Google trying to get across with their new logo? In one of their recent blog posts, Google has said that they want to embody all that they are with their new logo, namely 'simple, uncluttered, colorful, friendly'.
It's obvious they are going for a blocky, uncomplicated aesthetic which reflects the company itself, with one of the largest user bases in the world; over 1bn people use Google every month, they are definitely doing something right! The change is soon to be unified across all their products.
Are these big tech companies all homogenising their logos? Firms like Microsoft, understandably, want their products to be accessible to everyone, right down to the branding and logo; design can influence people's behaviour in many subconscious ways. One can only assume that in a similar vein, both Google and Microsoft are trying to come across as approachable to the masses, hence the similar logos.